SEO and SEM Specialist

SEO & SEM Specialist

QUALIFICATIONS:

  • Bachelor’s degree in IT, Computer Science or any related field
  • Minimum experience of two (2) years in SEO and SEM

SKILLS & RESPONSIBILITIES

Knowledge of white hat SEO methods and best practices

  • Grow website traffic by implementing search engine optimization strategies
  • Improve site and information architecture including web page elements

On-page Optimization

  • Optimize site structure and link text
  • Improve index penetration

Link Building

  • Creating and Implementing Link Building Campaigns
  • Press Release Directory Submissions & Article / Blog Submissions, Classified Submissions
  • Bookmarking, Local Listing

Web Analytics

  • Knowledge in Google Web Master Tools, Adwords as well with Google Web Optimizer
  • Track the performance of websites and campaigns through Google Analytics, Ahrefs, Moz and Alexa
  • Can audit existing Adwords campaigns to maximize budget and ensure optimal performance
  • Can implement Google Remarketing
  • Perform keyword search to optimize existing and new content

Reporting

  • Monthly Google Analytics Report
  • Monthly Competitor analysis and ranking reports
  • Monitor and report website performance in search engines (SERP) and make sure they rank high in search engines – both for website and mobile
  • Keywords research, keyword analysis and keyword ranking report

Email Marketing and Online Marketing

  • Knowledge in Facebook Ads (carousel ads, post boosting)
  • Can suggest relevant and engaging content for blogs and landing pages

Strong team player with an analytical mind-set
Highly-organized and able to handle multiple projects
Basic understanding of web design and technology
Has knowledge in HTML, CSS and CMS
Must be always updated with Google Algorithm changes

 

Email your CV to hr@mseedsystems.com.