SEO and SEM Specialist

SEO & SEM Specialist


  • Bachelor’s degree in IT, Computer Science or any related field
  • Minimum experience of two (2) years in SEO and SEM


Knowledge of white hat SEO methods and best practices

  • Grow website traffic by implementing search engine optimization strategies
  • Improve site and information architecture including web page elements

On-page Optimization

  • Optimize site structure and link text
  • Improve index penetration

Link Building

  • Creating and Implementing Link Building Campaigns
  • Press Release Directory Submissions & Article / Blog Submissions, Classified Submissions
  • Bookmarking, Local Listing

Web Analytics

  • Knowledge in Google Web Master Tools, Adwords as well with Google Web Optimizer
  • Track the performance of websites and campaigns through Google Analytics, Ahrefs, Moz and Alexa
  • Can audit existing Adwords campaigns to maximize budget and ensure optimal performance
  • Can implement Google Remarketing
  • Perform keyword search to optimize existing and new content


  • Monthly Google Analytics Report
  • Monthly Competitor analysis and ranking reports
  • Monitor and report website performance in search engines (SERP) and make sure they rank high in search engines – both for website and mobile
  • Keywords research, keyword analysis and keyword ranking report

Email Marketing and Online Marketing

  • Knowledge in Facebook Ads (carousel ads, post boosting)
  • Can suggest relevant and engaging content for blogs and landing pages

Strong team player with an analytical mind-set
Highly-organized and able to handle multiple projects
Basic understanding of web design and technology
Has knowledge in HTML, CSS and CMS
Must be always updated with Google Algorithm changes


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